Most organizations have yet to integrate the Business Architecture Approach (BAA) in their strategic planning approach. In most cases, this is due to a lack of knowledge about this new approach. The purpose of this article is to fill this gap and demonstrate that BAA is an important part of modern strategic planning. To do so, we: demonstrate that the main purposes of BAA are a subset of those of strategic planning; demonstrate that BAA helps organizations better achieve this subset of purposes; and clear two important misconceptions about BAA.